Essays
Read the thesis
Evergreen articles explaining the incentives that drive markets, businesses, and investors. Written to be read in any order, and to hold up years from now.
Markets Without Spin· Follow the Incentives
Markets Without Spin is a self-paced collection of essays and audio about the incentives beneath the headlines. Most coverage tells you what happened. Here we explain why—and why it keeps happening.
Start Here
Recommended first read & listen
The inaugural episode of Markets Without Spin — how distorted incentives, not bad luck, drive institutional failure, and why stock buybacks, debt, and executive pay so often accelerate the decline.
New here? This is the essay that lays out the entire thesis—read it, or press play and listen. Everything else builds on the ideas introduced here.
“Most people focus on what happened. We focus on why it happened.”
Three Pillars
Essays
Evergreen articles explaining the incentives that drive markets, businesses, and investors. Written to be read in any order, and to hold up years from now.
Podcast
Audio versions of the essays, collected in a permanent Podcast Archive. Every episode keeps its home here, even as the feed rolls forward.
Incentives Index
An upcoming research platform that measures how well corporate management incentives align with the interests of long-term shareholders.
From the Notebook
Buybacks return money to sellers — not shareholders.
Dividends put cash in your pocket.
Buybacks put hope in your portfolio.
Hope is not a strategy.
Intrinsic value is a story wrapped in math.
Change the assumptions and the valuation changes with them.
Models are often more persuasive than predictive.
People do what they are rewarded to do.
If executive compensation rewards EPS growth above all else, financial engineering should surprise no one.
Who Writes This

Markets Without Spin is written by Franz Amussen, who began investing in 1969 and has worked professionally in the field since 1985. An investor, entrepreneur, and financial educator, he co-founded a large investment advisory firm—a lifetime spent studying the incentives that move markets and institutions.
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