Markets Without Spin· Follow the Incentives

A library for understanding why markets, businesses, and institutions behave the way they do.

Markets Without Spin is a self-paced collection of essays and audio about the incentives beneath the headlines. Most coverage tells you what happened. Here we explain why—and why it keeps happening.

By Franz AmussenInvesting since 1969Investor, educator & advisory-firm co-founder

Start Here

Begin with the Pilot Essay

Recommended first read & listen

Pilot Episode: Introduction to Markets Without Spin

The inaugural episode of Markets Without Spin — how distorted incentives, not bad luck, drive institutional failure, and why stock buybacks, debt, and executive pay so often accelerate the decline.

New here? This is the essay that lays out the entire thesis—read it, or press play and listen. Everything else builds on the ideas introduced here.

Pilot Episode
Published
June 2026
Listening time
14 min listen

“Most people focus on what happened. We focus on why it happened.”

Three Pillars

One idea, explored three ways

Essays

Read the thesis

Evergreen articles explaining the incentives that drive markets, businesses, and investors. Written to be read in any order, and to hold up years from now.

Browse the essaysRead at your own pace

Podcast

Listen to the archive

Audio versions of the essays, collected in a permanent Podcast Archive. Every episode keeps its home here, even as the feed rolls forward.

Open the archive8 episodes, permanently archived

Incentives Index

Measure the alignment

An upcoming research platform that measures how well corporate management incentives align with the interests of long-term shareholders.

Preview the researchIn development

From the Notebook

Ideas that recur

Buybacks return money to sellers — not shareholders.

Dividends put cash in your pocket.

Buybacks put hope in your portfolio.

Hope is not a strategy.

Capital Allocation

Intrinsic value is a story wrapped in math.

Change the assumptions and the valuation changes with them.

Models are often more persuasive than predictive.

Valuation

People do what they are rewarded to do.

If executive compensation rewards EPS growth above all else, financial engineering should surprise no one.

Incentives

Who Writes This

A lifetime of context

Portrait of Franz Amussen, founder of Markets Without Spin

Markets Without Spin is written by Franz Amussen, who began investing in 1969 and has worked professionally in the field since 1985. An investor, entrepreneur, and financial educator, he co-founded a large investment advisory firm—a lifetime spent studying the incentives that move markets and institutions.

Read the full story

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No feed to keep up with

Subscribe and we'll let you know when a new essay is published. Nothing to keep up with, no noise—just a growing library you can explore whenever you like.

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